Eeeeeeppp My Jewelry Line Launches Today!!!!

Today’s the day! I am so stinking excited to share with you guys that my jewelry line collaboration with Emerald Duv launches today! I feel like I haven’t been able to share as much as I wanted to around this collaboration over the last few months. I always meant to, but 1 million things would happen and then I would forget and get caught up in something else. Or I was just so nervous because it’s something I’ve worked on for so long that I kept waiting for the perfect moment to talk about it and that moment never came. Ha! But regardless, today’s the day that it’s launching and I couldn’t be more excited about it!

JEWELRY

1. EARRINGS | 2. ROSE NECKLACE | 3. LOVE NECKLACE | 4. I DO I DO RING | 5. SWEETHEART RING | 6. RING AROUND THE ROSE RING

1. WHITE BLAZER | 2. BLUE CAMI | 3. SUPER AFFORDABLE JEANS | 4. LOAFERS | 5. PURSE

The inspiration behind this line was really just creating beautiful and simple pieces that the everyday girl can wear and afford! Every single piece in the collection is under $50. I even had Molly help me when we were choosing designs! I’m not even kidding! The star pieces in the collection were totally her idea. I asked her what she wanted me to make and she said a star! So the star ring, earrings and necklaces are all inspired by Molly! So of course I named one of them after her.

And the best part about them is that the “Ali necklace” matches the “Molly necklace” so you and your little girl can have matching necklaces! The Ali necklace has four stars like in the picture below and the Molly necklace (for your little girl) has 3 stars. I will post picture of both Molly and I wearing the necklaces soon! She’s a little young to wear it all the time. But I had to make her one since the star necklace was her idea in the first place. These matching mommy and daughter necklaces (or grandma and granddaughter!) would make SUCH a great gift for any mom out there!!!

As you can see, roses were also an inspiration for me in this collection – for obvious reasons. Being on the Bachelor and the Bachelorette is a huge part of my life. If I hadn’t gone on the show, I don’t know that I would have eventually met my husband. Which would mean I wouldn’t have this beautiful family of mine. I’m just so grateful for that show every day because I truly believe it brought me to where I am now and I’m beyond grateful for this life. And I think roses have a lot of meaning (for different reasons) to a lot of people, so I’m hoping they resonate with all of you as well!

1. ROSE NECKLACE |2. RING AROUND THE ROSE RING

I love absolutely every single piece in this collection but I have to say that I think my favorite might be the love necklace and the tribe necklace. The love necklace makes such a perfect gift this holiday season to any woman you love in your life! Your mother, your sister, a friend. Anyone who you want to have love in their life or who you love! I honestly wear the love necklace almost everyday!

And the tribe necklace is for you and your tribe! It’s almost like a cooler version of a best friend necklace. I am giving them to all of my closest girlfriends because they are my tribe! So get one for you and one for your besty! I think it’d be such a great gift to give to your best friend this year. I think they’d be really cute for a sorority to get or any group of women that want to wear something to proudly show the world that they’re a team.

1. BALL AND CHAIN NECKLACE | 2. TRIBE NECKLACE | 3. STAR RING | 4. SWEETHEART RING

This long pendant is also great for wearing over sweaters with big necks this winter! And it’s just a great layer piece. I will show two pics below. One close-up and one so you can see it with an entire outfit. I’m also wearing the Sweetheart ring and All Mine ring in the pics below. Both are so versatile and you’ll be able to wear them everyday!

1. STAR EARRINGS | 2. DATE NIGHT NECKLACE | 3. SWEETHEART RING | 4. ALL MINE RING

1. SWEATER | 2. JEANS | 3. KNEE HIGH BOOTS | 4. WREATH ON DOOR

And for when you wear crew neck sweaters this winter, you can layer the long pendant with one of the shorter necklaces. I love the look of wearing the Ball and Chain necklace (pictured below with it). Or you could layer it with the He Loves Me He Loves Me Not rose necklace or the In Deep necklace. All of the pieces are meant to be worn interchangeably!

1. STAR EARRINGS | 2. BALL AND CHAIN NECKLACE | 3. DATE NIGHT NECKLACE | 4. LAST FLING RING

And I can’t end this without thinking Chelsea who is the founder of Emerald Duv! When we first got together over six months ago and talked about doing a line together, it just seemed serendipitous – Emerald Duv and Ali Luvs! It’s like it was meant to be! Thank you so much Chelsea for guiding me through all of this and working so tirelessly to help make this collection a reality! You’re the best!

Let me know what you guys think! What piece is your favorite?! Pleeeeeease tell me in the comments below! You can see all of the items in the collection here.

JEWELRY

1. EARRINGS | 2. ROSE NECKLACE | 3. LOVE NECKLACE | 4. I DO I DO RING | 5. SWEETHEART RING | 6. RING AROUND THE ROSE RING

1. WHITE BLAZER | 2. BLUE CAMI | 3. SUPER AFFORDABLE JEANS | 4. LOAFERS | 5. PURSE

Oh and before I go I have to tell you about my outfit in most of these pics because I am OBSESSED. The blue cami is so great to wear with a blazer and it’s on sale for $19 and the white blazer I’m wearing is my FAVORITE blazer EVER and it’s on sale for $44! You NEED this blazer. For reals. And I think this white blazer could work too if you want an even more affordable option at $21!

And my jeans are actually under $20. I didn’t know what to expect when I bought them. But they are pretty stinking great. Just read the reviews on the website, so many people love them! The color I’m wearing are really low in stock but this pair which is the exact same cut (just a different color) is in stock and I just ordered them because I love them! My bag, loafers and of course jewelry finish off the look! Such a great look for the office that works great for after work drinks!

1. EARRINGS | 2. ROSE NECKLACE | 3. LOVE NECKLACE | 4. I DO I DO RING | 5. SWEETHEART RING | 6. RING AROUND THE ROSE RING

56 Thoughts

56 thoughts on “Eeeeeeppp My Jewelry Line Launches Today!!!!

  1. This is an absolutely gorgeous collection. I love that it’s practical and goes with any outfit but still stunning. My favorite pieces are the mother/daughter necklaces. My daughter just turned 2 last month so she’s a little young but I might get this and save it for later. I’m looking forward to see how it looks on Molly. Congrats on the collection!

  2. Ali, this collection is absolutely gorgeous! And the Date Night necklace is to die for!! I’m so happy for you! I will most definitely be ordering pieces to use as gifts! Congrats!!

    1. Thank you Jess! I am so excited but also really nervous about this collection. I want it to succeed! So thank you for supporting! Means the world!

  3. How exciting! Congratulations. I really admire all of the things you are a part of and how genuine you are as a working mom. I pray this venture is successful for you and your family. 🙂

    1. Thank you Erin! I think I have made myself sick worrying about how this will do, but I just have to take a deep breath and be thankful I got to do it in the first place 😉

  4. Was so hoping this was what you might be working on!! Love your style, and so excited to add some of these pieces to my collection!

  5. I love the Tribe necklace! I’ll definitely be buying some for my best friends! Also, I’m a sucker for mommy and me anything so I might need the matching necklaces so I can match with my 6 year old!

  6. I saw you wearing some of the pieces on home and family last week and was so excited when you announced it your collection!! Love how dainty and elegant they are! Congrats!

  7. Gorgeous!! I love how simple but beautiful they are. I feel like I don’t pull off big chunky jewelry so I love how danty and wearable they all seem! Perfect for any occasion. Thank you for making it affordable too. So excited for you!

  8. Yayyy!!! Congratulations on the launch and buying 2 pieces at midnight! (Gotta wait for that direct deposit to hit Hahahaha). Thanks for answering my shipping question on the live, going to get the full circle necklace and last fling ring for my mom for Christmas! I’ll make sure to tag you in a pic of my sweet mom on Christmas! This line is beautiful, may have to snag myself a piece too.

    1. Thank you soo much for the support! Full Circle is a bracelet – it is so pretty! I know she will love them both as much as I do!!

  9. Love the mother/daughter star necklaces. My daughter just turned two, not sure if she would keep it on, but would love to get it for the future. Hope this works out well for you 🙂

  10. I LOVE this!!! So cute and I love how much thought went into the names of each piece. I really love how you think of your followers and made the line affordable. You’re amazing Ali!

  11. Congrats! I love the Ali & Molly star necklaces. And having your daughter help just makes it so much more personal. My daughter is about the same age as Molly and I would totally get mom and me necklaces.

  12. These look like such fun pieces and delicate too! I like whimsical jewelry that makes a statement without being too showy. They look like they can mix and match with literally anything. I’m excited to see more! Good job! 👏

  13. These are gorgeous! And I love that Molly helped and that it’s inspired by all the significant phases of your life. Im obsessed with all Mom-Daughter things, so thinking I’ll be getting these for my Mom and I for Christmas. Congratulations on the line!!

  14. Beautiful collection! I’m excited to purchase some for Christmas! My question is, what brand and color of lip stick are you wearing in the photo with the white sweater?

  15. Congrats!! These are all adorable and I must have the arrow ring! Also need details on the sweater in picture 8 (the fuzzy, non-turtleneck one) if you know!!

  16. Ali!!! Thank you for making such beautiful pieces at such affordable prices! They are all beautiful! ❤️ Can’t wait to dig in!

  17. Hi Ali. Love your new jewelry collection. I just ordered the rose and the love necklaces. Can’t wait to receive them. I’m excited.

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